AI Marketing Masterclass - Attended

33 AI Marketing Breakthroughs – Live Masterclass with Examples
Delivered by MMC Learning a 2 Hour Session.

This high-impact masterclass immersed participants in the latest innovations and applications of artificial intelligence across the full marketing funnel—from strategic planning to content creation and customer experience. Designed for marketers, consultants, and business leaders, the session covered 33 breakthrough techniques to optimise marketing performance and operational efficiency using AI tools.

Key learning outcomes included:

• Understanding the transition from AI-Assisted to AI-First marketing strategies
  

• Developing and prioritising AI projects using key metrics like ROI, scalability, and user readiness
  

• Implementing AI-driven tools for content generation, including avatars, video ads, and multilingual content
  

• Enhancing customer journeys through predictive AI and automation
  

• Applying advanced prompting for competitor analysis, PESTLE assessments, and customer insights
  

• Exploring the use of AI for rapid prototyping, website automation, and sales optimisation
  

• Leveraging AI to unlock creative applications in music, video, and product placement
  

• Multiplying marketing output with AI as a virtual team member across key roles (e.g., strategist, analyst, creator)
  
  

Through live demonstrations and actionable examples, attendees gained practical skills in AI prompt engineering, deep research strategies, and custom AI integration. The masterclass also introduced frameworks to help participants identify and amplify their unique strengths and enter a productive “flow state” using AI-enhanced workflows.

Attendees left the session equipped with a clear roadmap to experiment, implement, and lead with AI in their marketing practice.