Digital Marketing Essentials for Leaders

During this four-day business course, you will develop a comprehensive understanding of digital marketing. You will explore how digital technologies have impacted the marketing strategy formulation process, delve into the role of multi-sided platforms in digital marketing ecosystems, and grow savvy on tried-and-tested digital marketing techniques such as online testing, website analytics, search engine marketing, search engine optimisation, and display advertising. Dr Panagiotis Sarantopoulos and Dr Dawn Holmes bring together an exceptional range of experience and research in digital marketing. Dr Dawn Holmes, Assistant Professor of Marketing, has accrued a large amount of industry experience in the technology sector, as well as undertaking a DBA focusing on the use of data to improve B2B customer experiences, while Dr Panagiotis Sarantopoulos, Associate Professor of Marketing, has produced research which has appeared in various elite world journals, such as the Journal of Marketing Research and the Journal of Business Research among others. Delivered face-to-face in the UK at Alliance Manchester Business School’s Executive Education Centre, Digital Marketing Essentials for Leaders involves a range of interactive learning styles that connect theory with practice, which ensures delegates finish the course with applied, up to date knowledge of digital marketing. Throughout the course, you will be capturing reflections at the end of each day using your Playbook and on the final day there will be an opportunity for self-assessment, drawing together the key themes of the course and how to implement them within your organisation. Upon successful completion of this short business course, participants will be awarded the Manchester Professional Certificate in Digital Marketing Essentials for Leaders and can work towards being awarded the Manchester Professional Diploma in Leadership by completing any four of our four-day short business courses from our extensive portfolio.