Akur8 Demand Module

Akur8’s DEMAND module builds on the technical premium computation and adds the ability to model customers’ conversion behaviour and price sensitivity, using parameters such as customers’ profile or competitors’ prices. Akur8’s DEMAND module goes one step further in the pricing sophistication journey, with market-based insights modeling capabilities. One of the core strengths of the DEMAND module is to dissociate conversion rate from price sensitivity modeling for a given customer profile. This way, price sensitivity is rigorously isolated from any customers’ behaviours effects that would biaise its calculation.