Fashion Journalism Online Short Course

The Fashion Journalism Online Short Course is designed to help aspiring fashion journalists develop their writing skills for the fashion industry, covering essential skills such as working with PR and pitching for online versus print publications. Students learn about the history of the fashion media, how the internet is impacting on traditional print journalism and how to develop good writing technique. Each week students work on a brief to practise and improve their writing skills and develop their own unique journalistic voice. Topics covered on the course include: History of fashion and lifestyle publishing Online versus print What makes a good journalist? Understanding your reader What is Fashion News, and how do you write it? Working with PR The pieces every fashion journalist must perfect Interviewing tips and technique Trends: What are they, how do we spot them, and can we predict them? Feature writing Pitching to editors, work experience and what happens next