Art Direction for Advertising Short Course

On the Art Direction for Advertising Short Course, students are introduced to the craft of art direction for advertising. Taught by an industry expert through a series of practical, engaging exercises, students learn the best way to communicate their ideas and put their imagination down on paper. Topics covered: • Visualising skills • Storyboarding a script • Working with illustrators and photographers • Layout and logo placement By the end of the course students will have: • Learnt the fundamentals of art direction • Responded to a brief with confidence • Learnt how to make their ideas stand out • Developed new skills • Experienced life on campus • Had the chance to network and share ideas with students from across the globe • Received feedback and critique on assignments