SEO Short Course

Students on the SEO Short Course develop an understanding of what SEO is, as well as how search engines like Google work and how they read and understand content. During the course, students gain an insight into how Google measures quality and discover how to begin building valuable organic website traffic. Students learn how to write for the web and track and measure success. They also develop their knowledge of the technical considerations involved in transforming a website. Through a combination of lecture-based learning and practical workshop exercises, students gain the tools needed to create their own SEO strategy. The course covers a range of topics including SEO basics, google analytics, keyword research, backlinks, social media and PR. By the end of the course, students should be able to: • Understand how search engines like Google discover, index and rank websites • Develop and understand content marketing and the relationship between SEO, PR and social media • Gain knowledge of the tools, resources and techniques used by the professional SEO