Visual Merchandising 1 Short Course

The Visual Merchandising 1 Short Course offers students an insight into the key roles and responsibilities of a visual merchandiser. Students explore the purpose of visual merchandising to attract, engage and motivate the customer through their journey towards making a purchase. During the course, students analyse shop floor plans, fixtures and fittings within a space. Students build their knowledge through a combination of lectures, group discussions and practical exercises. The course covers several topics including branding and communication, merchandising techniques, store layouts, target markets, set floor structures and display and presentation techniques.