Buying and Merchandising for Beauty Retail Online Short Course

The Buying and Merchandising for Beauty Retail Online Short Course gives students an insight into buying and merchandising for the beauty retail market. Students will broaden their knowledge of careers in this area while responding to industry style briefs. This course covers the inner workings of beauty departments and the key drivers for retail success. Students learn the principles and practices of beauty buying and merchandising through up-to-date case studies, discussions, and personalised feedback on a series of practical assignments. Course outcomes: By the end of the course students will have an understanding of: * the role of the beauty buyer * basic buying and merchandising disciplines * the dynamics between the brands in a beauty department * the Retailer/ Supplier relationship * effective buying and marketing techniques to drive sales