Market Focused Strategic Planning

During this four-day business course, you will be equipped with essential strategic planning tools, techniques, and frameworks needed to design and deliver defensible, market-winning strategies. Professor Bryan Lukas’ intensive and applied course will help you overcome competitive forces and fully meet your customer objectives with superior segmentation, targeting, and positioning. You will also learn to identify which angles to take to neutralise your competitors' advantages. Delivered face-to-face in the UK at Alliance Manchester Business School’s Executive Education Centre, Market Focused Strategic Planning is highly practical and interactive, drawing on the experience and insights of all participating delegates. Guest speakers, invited lecturers, mini case studies, discussions, group exercises, and applications to participants’ own business contexts make for a varied and dynamic learning experience. Upon successful completion of the course, you can work towards being awarded the Manchester Professional Diploma in Leadership by completing any four of our four-day short business courses from our extensive portfolio.