Luxury Fashion Marketing Online Short Course

This introductory Luxury Fashion Marketing Online Short Course draws insights from traditional and current digital marketing practises to equip students with an understanding of the luxury fashion marketing world. The course covers key topics like brand value, storytelling and how brands cultivate luxury and experience to drive sales, provide a sense of exclusivity and build a brand community. By the end of the course students gain: An insight and understanding of the luxury marketing world An understanding as to why brand value is fundamental What distinguishes Luxury Marketing Learned the importance of relevance and storytelling An understanding of exclusivity strategies Insider tips from your tutor, an industry expert