Brand Management Short Course

Students on the Brand Management Short Course learn how a strong brand can be the most important asset for an individual or company in achieving growth and notoriety. The course focuses on the importance of strategic management of brands and explores agency briefs, client requests and case studies. Students gain an insight into branding processes and sustained value creation. During the course, students have the opportunity to apply their knowledge through a range of practical exercises. In the process, students learn how to develop effective identity strategies to successfully guide the expression of a brand in the current markets. The Brand Management Short Course covers several relevant topics including rebranding, brand architecture, brand experience, brand design and the importance of brand archetypes. By the end of the course, students will be able to fully analyse and develop any brand, including positioning and effective communication. This will benefit their professional development, CV and future work opportunities.