Transforming Customer Experiences

During this four-day business course, you’ll learn the value of looking at the customer journey holistically, and discover tools, techniques, and concepts that will help you maximise every customer interaction, turning potential purchasers into loyal consumers.

This course is designed for business professionals from customer-facing industries such as retail and services, who want to improve how their organisation interacts with customers by taking a strategic view of the customer journey and unleashing competitive advantages.

Course lead Heiner Evanschitzky, Professor of Marketing at Alliance Manchester Business School, has primarily researched retail marketing and management, with investigations into technology’s role in customer inspiration and participation, relationship marketing, and profit chain models. His international experience is extensive; he earned his PhD from the University of Münster, Germany, and has served as a visiting professor at the University of St. Gallen, Switzerland, Curtin Business School, Australia, and Florida Atlantic University in the US.

Delivered face-to-face at Alliance Manchester Business School’s Executive Education Centre, this course involves a range of interactive learning styles that connect theory with practice. Upon completion, you will return to your organisation with up-to-date, applied knowledge of managing customer journeys by identifying and reflecting on areas of your business that could benefit from transformation. Throughout the course, you will hear from leading academics, network with various business leaders, and work with other delegates to apply core course concepts to your organisation.

Upon successful completion of this short business course, participants will be awarded the Manchester Professional Certificate in Transforming Customer Experiences and can work towards earning the Manchester Professional Diploma in Leadership by completing any four of our four-day short business courses from our extensive portfolio.