Multimedia Storytelling Online Short Course

The Multimedia Storytelling Online Short Course is designed to help students develop their understanding of multimedia storytelling. During the course, students analyse and critique case studies, research, create, write and art direct content for digital media, posters, magazines, TV and radio. Students gain an understanding of complexities of various platforms and learn how to develop a narrative that can be told across them in an engaging way for their target audience. The course covers a number of topics including brand identity, market research, guerrilla marketing, user generated content and community management. By the end of the course, students should have: • A firm understanding of the fundamentals of multimedia storytelling • Identified and evaluated the components of effective multimedia campaigns • Developed a multimedia brief and responded to it with confidence • Produced content and launched it on social media