Creative Direction Short Course

The Creative Direction Short Course teaches students how to become creative directors. The course introduces students to the role of a creative director and considers how to use contemporary trends and campaigns. During the course, students undertake a range of practical exercises and have the opportunity to work on live briefs from real clients and plan an integrated campaign. The course aims to help students enhance their skills in creative direction. Students gain an insight into how to pitch to clients and work on creative briefs. By the end of the Creative Direction Short Course, students will have an understanding of the role of the creative director. They will also have worked on projects that mimic the work of a creative director.