Commex Programme

The COMMEX Programme is an in-company learning journey that takes students beyond foundational understanding of digital commerce, deepening their problem solving and strategic thinking capabilities in the face of a wide range of business case scenarios, many of which are especially curated to be close to students’ everyday reality and professional context. In and around these business cases, students continue to develop broader knowledge of the latest and most essential concepts, strategies, processes and practices in digital marketing, sales & merchandising, supply chain & operations, technology & data and finance & accounting. Graduates of the COMMEX Certificate Program are equipped with the knowledge to drive digital transformation strategy in commerce. In order to attain this certificate over 80% of attendance to classes is required and 100% of all knowledge checks and micro-projects must be completed. Earners of the Commex Certificate have gained knowledge and capabilities in: - Problem Solving Methodology & Essentials for Thinking about Data - The Relationship between Retailer & Industry and The Customer Journey - Customer Acquisition Strategies for Findability & Discoverability - Succeeding with Retail Media - Analytical Rituals for Sales Management - Product Assortment Strategy - Margin Mix Optimization - Leveraging CRM Strategically - Essentials for Supply Chain & Operations Management - Leveraging the Opportunity of Last-milers - Planning Omnichannel Strategy - Enabling Revenue with Technology & Data Architectures - Leveraging the Power of Customer Data Platforms