The Complete Fashion Business Online Short Course

The Complete Fashion Business Online Short Course guides students through the processes involved in running a small designer fashion label with limited resources. The course explores several topics including product development, marketing, selling to retailers internationally, business foundations, managing production/logistics and finance management. Through a combination of lectures, practical exercises and discussion, students gain an understanding of the skills required to start or manage a small independent fashion brand when resources are limited. By the end of the course, students should: • Have learnt the practical aspects of running a business • Understand industry critical paths • Be able to create a manageable product offering • Know how to create a tech sheet • Understand their customer • Have developed strategies for customer acquisition • Have developed a range plan and price offering • Understand cashflow forecasting and financial resources