Fashion Industry Skills Short Course

Designed with the beginner in mind, this 5-week evening course offers an enjoyable introduction to the fashion design and marketing industry.

The course guides students through the creative process from marketing to selling a collection, including press, PR and how to generate positive media attention.

Students learn how to develop a promotional plan for a collection and explore what makes a brand successful.

After completing this short course, students may choose to progress on to other fashion business courses to continue expanding their skills in a fashion context.

Course outcomes

By the end of the course students should:

• Understand the market for fashion

• Have an idea of how to carve out a successful career in the fashion design and marketing industry

• Have a clearer idea of who their customers will be, and where their collections or products should be on sale

Topics covered

• Basic steps from marketing to selling a collection

• Press and PR

• Colour, fabric, price, design and retail outlet

• Promotional plans