Fashion Business Planning Online Short Course

The Fashion Business Planning Online Short Course provides students with a guide in creating a business plan for a fashion brand. Students formulate their own business idea while learning different ways to promote their concepts. The course guides students through a step-by-step overview of how to create a fashion business plan. Students gain an insight into how to define and research their brand idea, as well as how to enter the market and plan an exit strategy. Several topics are covered during the course, including customer profile research, competition, branding, marketing, structure and management. By the end of the course, students will: • Understand the purpose of a business plan • Have a clear idea of how to define their brand • Know how to research the information required for their business plan • Be able to research and write their own business plan