Practical Public Relations Short Course

The Practical Public Relations Short Course teaches students the basics of public relations. During the course, students learn what good PR can achieve and discover what to expect from a career in PR. Experienced PR professionals guide students through the ins and outs of public relations. Students on the Practical Public Relations Short Course have the opportunity to pitch an idea and work as a small agency. The course covers several topics including the fundamentals of public relations, PR planning, PR tactics, social media and news releases. By the end of the course, students should be able to: • Put together a simple PR plan • Understand the basic principles of public relations • Understand how PR contributes to organisational success