Fashion Marketing and PR Online Short Course

Students on the Fashion Marketing and PR Online Short Course learn a range of fashion marketing and PR techniques that will drive sales and brand awareness to help them level up in their career or business. The course explores how to identify fashion markets and create a brand identity that is relevant in today’s digital landscape, delving into current industry trends and marketing practices that cultivate communities to build loyal customers, and ensure 'peer to peer' sales. Across 6 sessions students learn how to: Carry out consumer and market research Plan marketing and PR campaigns Use relevant digital tools and language Identify and satisfy consumer desires Create meaningful content that resonates with target audiences Create and use media packs for use with journalists, celebrities, and influencers