Creative Direction for Digital Media Online Short Course

The Creative Direction for Digital Media Online Short Course teaches students the basics of creative direction for digital media, using current case studies to enable them to learn about multiple online platforms and social media channels. Students on the Creative Direction for Digital Media Online Short Course gain an understanding of how online platforms and social media platforms may be used to get exposure for their work / brand online and boost its digital presence. During the course, students analyse various media channels and case studies, and gain practical insight which they can apply to any project or business. The course features a series of exercises designed to help students broaden their perspective on creative direction. The course covers a range of topics including digital engagement, multimedia content creation, digital marketing, online campaigns and social media storytelling. By the end of the course, students will understand and use elements of visual identity with confidence.