Social Media Marketing Online Short Course

The Social Media Marketing Online Short Course teaches students how to create a social media marketing strategy. Students learn how to create awareness of their brand, reach new audiences and increase engagement. During the course, students gain knowledge about the different factors that drive social media marketing. Students are introduced to key digital marketing knowledge about copyright and social media policies and develop the skills needed to create a successful social media strategy and campaign. The course offers an overview of a number of popular social media platforms including Instagram, Facebook, LinkedIn, Twitter and YouTube. Several topics are covered including traditional marketing vs social media marketing, creating consistent content, scheduling and analysing metrics. By the end of the course, students should be able to: • Establish a sustainable presence on the social media platforms relevant to their business • Schedule and create content across platforms with a consistent narrative and tone of voice • Increase engagement with their target market across social media platforms • Execute a social media strategy or a campaign and measure its impact using metrics • Understand online copyright and social media policies and best practice for social media