Fashion Marketing Intensive Short Course

The Fashion Marketing Intensive Short Course provides an introduction to key marketing principles and how they work in the context of the fashion industry. Students explore theories around consumer behaviour and learn how to analyse the fashion market, identify fashion segments and carry out fashion marketing research for business. They will gain insights into how to effectively plan and determine a marketing strategy with considerations around the fashion product, differentiating, positioning and innovation in the fashion market and reaching international audiences. Other topics covered on the course include: Distribution Pricing garments and fashion services Integrated fashion communications The fashion calendar and the role of the buyer Marketing luxury products and other contemporary issues