Art Direction Online Short course

In this Art Direction Online Short Course, you’ll have learned the skills and processes essential for a career as Art Director. From the launch of creative visual concepts to the execution of dynamic campaigns, you'll carry a comprehensive skill set. This course addresses the foundations of Art Direction, Visual Communication and explores interesting case studies. Through immersive practical exercises, you'll foster your ability to craft concepts for photo-shoots and video contents. COURSE OUTCOMES At the end of this course, you will have: • A comprehensive understanding of Art Direction to be able to meet client briefs • Enhanced capacity in ideation and conveying ideas visually • Mastered the skill of selecting and handling visual content • Grown your confidence in effectively briefing artists and content creators THIS COURSE IS SUITABLE FOR Those already engaged in fields such as graphics, marketing, advertising, PR, brand management, design, photography, or fashion. TOPICS COVERED • Defining Art Direction • Navigating Art Direction: Principles and Practical Exercises • Crafting Concepts, Mood Boards and Storyboards • The Role of Art Direction in Editorial and Advertising • Synergy of Text and Images • Precision in Image Selection • Mastering Photoshoots and Video Productions • Exploring the Future of Art Direction