Master Fashion Social Media Short Course

On the Master Fashion Social Media Short Course students learn about the fundamentals of social media marketing in the context of the fashion industry. The course explores how to plan and execute social media campaigns, covering how to build online presence, optimise social channels for SEO, work with influencers, analyse social media data and network online. Students learn how to: Compile a social media strategy Execute successful paid campaigns and measure success using analytics Master social storytelling and create engaging content and viral videos Get to grips with SEO and network in the digital world like a pro Discover how bloggers, publications and brands use affiliate marketing to monetise their social presence and generate sales Additional topics covered include: Paid social media marketing SEO Reporting Influencer and affiliate marketing Digital networking Online brand-building