Brand Strategy Short Course

The Brand Strategy Short Course introduces students to the principles of brand strategy and offers effective techniques on how to deploy it. During the course, students discover how to grow brand sales and increase customer loyalty. With tutor guidance from an expert brand strategist, students gain an understanding of the most effective strategy for brands and proven techniques to make this happen. Through a combination of case studies, lectures, visits and interactive workshops, students learn both how to grow brand revenue through brand strategy and to prepare insightful creative briefs for effective design and marketing communication. The course covers several topics including the role of strategy in growing brands, creative briefs and brand books. By the end of the course, students should be able to: • Grow brand sales through strategy • Turn data into insight and anticipate what customers value • Create a winning proposition, values and beliefs for a brand • Present a brand strategy to engage all stakeholders, including customers • Brief creatives so that they deliver relevant, surprising and distinctive communication