Visual Merchandising Trends for Digital Retail Online Short Course

The Visual Merchandising Trends for Digital Retail Online Short Course focuses on visual merchandising trends, techniques and principles for online and digital retail. During the course, students explore how to apply visual merchandising techniques and principles to e-commerce. The course covers a number of topics including visual merchandising principles for e-commerce retail, link selling, digital product positioning and virtual shop windows. By the end of the course, students will: • Have an insight into how to apply visual merchandising principles across e-commerce and digital channels • Gain an understanding of how to create a strong brand presence through effective visual merchandising techniques, combining both in-store and online retail experiences • Understand the importance of treating a home page as their store window, creating a sense of theatre for the customer online • Be encouraged to think about how to apply effective link selling techniques digitally on online platforms • Have an understanding of the importance of digital product positioning to maximise their customer’s focus