Fashion Buying and Merchandising - Luxury Brands Online Short Course

The Fashion Buying and Merchandising – Luxury Brands Online Short Course is designed to help students become a more confident buyer and merchandiser within the luxury retail sector. During the course, students learn the business skills needed to buy and sell profitably at the exclusive luxury end of the retail market. Student gain an insight into the key drivers of the sector and learn essential skills such as trend forecasting, range planning, negotiating, sales analysis and trading. The course covers a number of topics including sales analysis, trend research, competitor shopping, SWOT analysis, budgets, mood boards and key strategy ideas. By the end of the course, students should be able to: • Understand the role of fashion luxury brands in the industry • Create mood boards to communicate their ideas • Conduct trend research • Complete a SWOT analysis • Understand sales analysis and strategy techniques • Know who their customer is