Print Communication Design Short Course

The Print Communication Design Short Course aims to teach all of the creative and technical steps for the creation of print communication and/or editorial designs. During the course, students learn how to construct and style their print design and/or publication, using principally Adobe CC Software: InDesign, Illustrator and Photoshop. The course is designed to help students develop their design sensitivity and knowledge of best practice in editorial design, typographic layout, strong image-making and art direction. The course covers several relevant topics including typography, visual hierarchies, editorial design, art direction of photography and illustration, print production processes and print techniques. By the end of the course, students will have: • Created a print communication design • Acquired a clear understanding about the whole process of graphic design as applied to print design (brochures, catalogues, books, posters, etc.) • Learnt the visual principles behind successful and powerful layout and composition that are communicative to their target audience and effective in engaging them • Developed sensitivity and knowledge of effective use of typography and art direction in print communication • Gained a good understanding of print production professional processes