Social Media Marketing Intensive Short Course

The Social Media Marketing Intensive Short Course teaches students how to create a social media strategy to build their business and online marketing campaign. The course offers an overview of the role of social media in driving customer engagement and optimising Google search rankings (SEO). During the course, students learn the tools needed to build a network and run social media campaigns on Facebook, Twitter, YouTube and other platforms. Students take part in a series of practical exercises and learn how to establish a clear voice across social media networks. The course covers several relevant topics including best practice in social media marketing strategies, capturing and analysing metrics to segment and target a market, online privacy laws and how to measure a campaign’s return on investment. By the end of the course, students should be able to: • Establish a sustainable presence on the social media platforms relevant to their business • Execute a social media campaign and measure its impact using metrics • Understand online privacy laws and best practice for social media marketing