Perceived Quality Online Short Course

In a world where consumerism increasingly dictates how society runs its course, quality becomes a differentiator factor in product or service acquisition and decision-making. More and more companies are recognising the importance of perceived quality and driving their attention to it.

The Perceived Quality Online Short Course covers multiple aspects of perceived quality, structured by the sense that governs the perception of any product.

During the course, students gain an understanding of the practical aspects of perceived quality through a combination of practical examples and models.

Course outcomes

By the end of this course the students should be able to:

• Understand the practical aspects of perceived quality

• Create a perceived quality vision for a product/service

• Develop and deliver a perceived quality strategy in a timely manner for a product/service

Who should take this course?

This course is aimed at professionals involved in the creation and development of new products or services: engineers, designers, entrepreneurs, products managers. It would be an excellent fit for individuals who are new to product development or want to gain more knowledge of product perception or product assessment from a cognitive perspective.