Fashion Marketing Online Short Course

The Fashion Marketing Online Short Course introduces students to each stage of the fashion marketing process, giving insights into how marketing managers plan their strategies which promote their brand. The course explores the psychology of fashion promotion, the characteristics of super brands, and how trends develop and can be exploited. Students gain a deeper understanding of why fashion marketing is so crucial to the fashion industry, and what the future of fashion marketing might look like. Each week students complete a marketing task and work towards a presentation demonstrating what they have learnt and their own fashion marketing strategy. By the end of the course students will have: Learnt how and why fashion brands target consumers Developed their own fashion marketing strategy Learnt how brands become notable Planned a fashion marketing mix An understanding of the psychology of fashion marketing