Fashion Content Marketing Online Short Course

Fashion Content Marketing Online Short Course is an introduction into the exciting and fast-paced field of fashion marketing. Each week students learn a different aspect of the world of fashion brand storytelling, starting with strategy, then exploring types of content, followed by social media and channels, and finally a look at how to integrate it all into effective campaigns. The course has a practical focus, with a mix of exploring case studies, lively class discussion, and hands-on assignments with personal tutor feedback. By the end of the course students will have: Discussed how fashion content marketing fits into a wider fashion marketing strategy. Learned about the fashion job roles responsible for fashion content marketing. Learned how to develop a brand story. Explored how to develop a digital content strategy for a brand. Developed an understanding of how content marketing sits alongside social media, PR and traditional marketing activities. Learned how to integrate content marketing with other fashion marketing events and activities. Learned techniques to reach and engage new audiences. Learned techniques to support conversion and sales.