Essential Guide to the Fashion Business Short Course

The Essential Guide to the Fashion Business Short Course introduces students to the various different areas of the fashion industry business, offering an insight into how they all work. During the course, students look at the key players within the industry and their operations. The course explores how trends develop, manufacturing options, fashion marketing and fashion retailing. The course covers several topics including a history of fashion business structure, marketing and PR, career and business opportunities, types of retailers and buying and manufacturing methods. By reviewing practical case studies within the fashion and retail industry, students gain the knowledge needed to kickstart their career or business in the fashion world.