Editorial Styling and Creative Direction Short Course

The Editorial Styling and Creative Direction Short Course introduces students to the fashion image, the contemporary fashion media, editorial styling and creative direction. Students gain insider knowledge and industry advice and are given the cultural and historical context of the image in fashion media. By the end of the course, they will have directed and styled a number of fashion shoots and created an individual digital portfolio of their best work. The course includes: • History of the fashion stylist • Who are the key figures influencing fashion right now? • What is Creative Direction? And how does it impact brand identity and the fashion image. • A practical guide and tips for working as a fashion stylist and preparing shoots • How to communicate with different professionals within the fashion industry • Visits to London exhibitions, and fashion hotspots with a guide to street style spotting and a trend safari around London • What is a trend? And how can we forecast fashion and lifestyle trends • Basic Photoshop & InDesign skills • Basic studio lighting & photographic skills • Studio shoots with different technical lighting and photographic styles • Creation of a personal portfolio of fashion images showing own styling and creative direction • Exploration of the contemporary Fashion Industry, and how the internet has impacted on traditional fashion media • How to edit images into a story. How Art Direction impacts on the fashion image. • Students leave the course with an individual digital portfolio of work, and hi res files of all the imagery created on the course.