Consumer Psychology for Fashion Online Short Course

The Consumer Psychology for Fashion Online Short Course introduces students to the interrelationships between psychology and fashion. The course explores how an understanding of psychology can lead to a more ethical and socially responsible engagement with fashion. During the course, students gain an insight into the psychological processes which underpin how we make sense of the world and fashion, including the relationship between fashion, self and identity, body satisfaction and consumer behaviour. The course covers several topics including social responsibility, sustainable fashion, multisensory aspects of consumer behaviour, and fashion as a force for good. By the end of the course, students will have: • An understanding of the psychological processes of sensation and perception and how this impacts engagement with fashion • Explored the relationships between fashion, self and identity and how fashion is a means of self-expression • Discussed how fashion can influence body satisfaction and how this can affect us psychologically • Considered how and why consumers shop for fashion • An understanding of the role of psychology in changing behaviour leading to a more ethical and sustainable fashion industry • Discovered how fashion can be a force for good