Buying and Merchandising for Online Retail Online Short Course

Students on the Buying and Merchandising for Online Retail Online Short Course learn how to plan, buy and trade for an online retailer. During the course, students gain a unique insight into the business of retailing online and a practical knowledge of industry-insider practices. Students discuss case studies, explore new technologies and gain vital skills for any fashion buyer wishing to progress in a modern-day fashion business. The course covers a number of topics including ecommerce, managing and driving growth online, styling and photography, digital marketing, deliveries, trading and analysis. By the end of the course, students will understand: • The skills and techniques used in buying fashion for ecommerce • How to conduct customer and brand research • The techniques of planning and merchandising for an online retailer • Trading the product online, from styling techniques through to managing exchange rates • How to appeal to the global customer and keep them coming back for more