Business Accelerator Marketing Simulation

Awarded by King’s Business School, this badge certifies the completion of a Marketing Simulation Day the student has undertaken.

In this one-day branding challenge students analysed market data with the goal of effectively targeting its customers to outperform their competition. Working collaboratively as part of a student team, students worked in the BrandPro simulation by StatX, an offshoot of the popular Markstrat simulation. Over 5 simulated years students were in charge of all aspects of brand management, from communication to design pricing, effectively using segmentation strategies to increase the share price of their brand.