Content Marketing Online Short Course

The Content Marketing Online Short Course offers an insight into the world of content marketing. Students gain practical skills in a range of content mediums such as blogs and videos. During the course, students gain an understanding of the latest content marketing thinking, tools and channels for both digital marketing and print marketing strategies. The course covers several topics including consumer behaviour, analytics, setting objectives, engaging storytelling and integrating content marketing with social media activity. By the end of the course students should have: • Defined clear business and marketing objectives, and undertaken targeted market research that will help them reach realistic marketing goals • Developed an understanding of how to reach new audiences and retain current customers • Created innovative and effective content across off and online marketing channels • Learnt how content marketing sits alongside social media, PR and traditional marketing activities