Media Relations Online Short Course

On the Media Relations Online Short Course, students learn how to respond effectively to enquiries from journalists and how to gain coverage for their stories. During the course, students gain an insight into building effective and mutually beneficial relationships with journalists. The course covers both reactive and proactive media relations, taught in a workshop style format, with students contributing ideas to group discussions and taking part in writing exercises. By the end of this course students should be able to: • Know how to respond effectively to enquiries from journalists • Know how to gain coverage for their stories • Recognise what journalists want from PR practitioners • Know how to target relevant media • Understand what makes a good news story Topics covered include: • What is media relations? • Why is media relations so important to the PR practitioner? • The different types of media and the different ways of reaching and influencing journalists • Working with journalists – what journalists want and do not want. • Managing media enquiries (reactive media relations) • Getting media coverage (pro-active media relations) • How to write a news release • How to manage a media briefing • Media relations in a crisis By the end of the course students will also have: • Developed new skills • Had the chance to network and share ideas with students from across the globe