Confident Copywriting Online Short Course

On the Confident Copywriting Online Short Course, students learn the craft of creating compelling copy for advertising and marketing communications. Over six lessons and tailored homework assignments, students learn the basics of writing persuasive copy and gain techniques for coming up with ideas. By working through a selection of writing exercises and briefs students finish the course with the ability to create copy with confidence. Topics covered: • Craft of copywriting • Types of copywriting - to sell, inspire, or inform • Working with a brief, and identifying key messages • The target audience • Headlines and punchy copy • Creating narrative - tips and tricks • Finding fresh and interesting angles • Long Copy - Why it ain't dead yet buddy • Writing for Design - the stuff on the back of cornflake packets • Writing scripts for TV and the Internet By the end of the course students will have: • Learnt the basics of crafting engaging copy • Heard about the importance of tone of voice • The tools to adapt their writing for different marketing mediums • Have reviewed, edited and improved their own writing • Be able to apply the tools and tricks of the writing trade to their working life • Worked on a real advertising brief • Developed new skills • Had the chance to network and share ideas with students from across the globe