Introduction to Fashion Buying and Merchandising Short Course

The Introduction to Fashion Buying and Merchandising Short Course introduces students to the roles within fashion buying and merchandising. During the course, students gain an insight into what buyers and merchandisers do and explore what they can expect from a career in fashion retail. With an emphasis on larger retailers, the course help students understand what it takes to succeed as a buyer or merchandiser, as well as the many exciting and challenging aspects of the roles. The course covers a range of topics including branding, market research, customer profiling, product development, purchasing budgets and stock management. Students undertake various projects and start to build a comprehensive reference file on the subject.