Running Your Own Fashion Label Short Course

The Running Your Own Fashion Label Short Course covers the factors which go into making a successful fashion label.

During the course, students gain a foundational understanding of the fashion industry and expand their knowledge of the key factors needed to make a successful fashion business.

The course covers several topics including PR and marketing, planning, consumer profiles, business plans, design and production cycles and finances.

By the end of the course, students will have:

• Developed a foundational understanding of the fashion business sector and how it operates
• Gained an understanding of how a fashion label operates
• Conducted a trend forecasting exercise
• Learnt how to evaluate their business and competitors
• Made initial plans on how they will finance their label
• Planned ideas for a PR campaign, tailored to their business
• Given a presentation outlining a possible strategy for their own label to the class