Press and PR for Artists Online Short Course

The Press and PR for Artists Online Short Course is designed to empower and equip artists to overcome personal barriers and gain the confidence, practical knowledge and skills needed to generate valuable media coverage for their work and practice. During the course, students set goals and identify relevant publications and exposure for their work. Through a combination of personal assignments and feedback from the tutor, students learn how to write about their work, structure a press release, pitch stories and give effective interviews. The course covers a number of topics including time management, media coverage opportunities, artist statements and interview techniques. By the end of the course, students will have a better understanding of: • The media and the most relevant exposure for their work • How to identify stories and appropriate media outlets • How to pitch work to print and media • How to manage their artistic practice to include self-promotion