Introduction to the Fashion Industry Online Short Course

The Introduction to the Fashion Industry Online Short Course offers students an insight into all the main stages of the fashion business, from branding and design, through garment manufacturing and the supply chain to the changing face of fashion marketing and retail. During the course, students learn about design, manufacturing, retailing, and marketing and explore various important case studies. Through weekly class discussions, set tasks and readings, students develop an understanding and awareness of the state of the industry today and what the future might hold for fashion. The course covers several topics including trend forecasting, the supply chain, sustainability, fashion marketing and branding, fashion communications and fashion retailing. By the end of the course, students will have an understanding of: • The roles within the fashion industry at each level • What they need to successfully work in fashion • Trend forecasting • The fashion supply chain • Fashion marketing and PR