Luxury Brand Management Online Short Course

The Luxury Brand Management Online Short Course is designed to help students develop an understanding of luxury brand management. The course equips students with the fundamental knowledge and understanding needed to work in the luxury industry. Students learn the basics of luxury brand management and discover how it works in the fashion industry. During the course, students develop practical skills which will be useful for any role in the luxury industry. The course covers range of topics including brand identity, customer loyalty, logos and symbols, corporate culture, and brand values. By the end of the course, students will have: • Developed an insight and understanding of the luxury brand world • Learnt to identify luxury target customers and their needs • Developed an understanding of how to build target customer profiles • Gained a good understanding of brand positioning and its impact on luxury brands • Learnt various methods to communicate luxury brand values